Landing page checklist for paid traffic

You pay for every visitor an ad sends. A page that converts twice as well halves your cost per result without touching the ads. Run through this list before spending on traffic, and again whenever results slip.

Match the ad

1. The headline repeats the promise in the ad. Someone who clicked "free quote for kitchen painting" should see those words, not a general homepage.
2. The images match. The same photo or style confirms they are in the right place.
3. One page per offer. Do not send every ad to the homepage and hope people find their way.

Make one action obvious

4. One primary action. A quote request, a donation, a booking. Remove links that lead away from it.
5. The action is visible without scrolling on a phone, and repeated further down.
6. The button says what happens. "Get my quote" beats "Submit".

Earn trust quickly

7. Show proof near the top. Reviews, photos of real work, the number of people helped, recognisable logos. Real ones only.
8. Answer the obvious doubt. Price range, area covered, how long it takes, where a donation goes.

Remove friction

9. It loads fast on mobile data. Most paid social traffic is on phones. Compress images and remove scripts you do not need.
10. The form asks only what you need. Every extra field loses some people. Keep the questions that qualify a lead and cut the rest.
11. It works with one thumb. Large buttons, readable text, the right keyboard for phone and email fields.

Measure it

12. The conversion is tracked and tested. Submit the form yourself and confirm it appears in your ad platform and reaches your inbox. See our tracking guide.