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Disclaimer

The terms on which we publish our blog, guides and calculators.

Last updated 15 November 2026

General information only

The articles, guides, checklists and calculators on this website are provided for general information and education. They are not professional, financial, legal or tax advice, and they are not a substitute for advice that takes your own circumstances into account.

Accuracy

We try to keep our content accurate, but advertising platforms such as Meta and Google change their features, policies and terminology often and without notice. Some of our content is prepared and updated with the help of automated tools. It may contain errors or omissions, or be out of date by the time you read it. Always check the platform's own current documentation before acting.

No guarantee of results

Advertising results depend on many factors outside our control. Examples, benchmarks and worked figures are illustrations only. They are not a promise or forecast of what you will achieve.

No responsibility or liability

You use this content at your own risk. To the fullest extent permitted by law, Ignition Blue accepts no responsibility or liability for any loss, cost or damage arising from reliance on, or use of, anything published on this website, including decisions about advertising spend.

Calculators

Our calculators run in your browser and give estimates based on the figures you enter. Check any result before relying on it.

External links

We link to other websites as sources and further reading. We do not control them and are not responsible for their content.

Trademarks

Meta, Facebook, Instagram, Google and other names mentioned are trademarks of their respective owners. Ignition Blue is independent and is not endorsed by or affiliated with them.

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